Bachelor of Communication Design Design MADA Now 2022

Kunxin (Quentin) Ye

Nowadays, the health concerns of smokers continue to rise, thanks to strong social condemnation and discouragement. But the public and the government have ignored the emotional problems of smokers. People never ask why they smoke, so that the emotions and spirits of smokers are not understood, and smokers themselves may not remember why they smoke. So for this project I wanted to redesign the cigarette case to remind smokers to think about their emotional and mental health issues. Rather than avoiding reality again and again through the dopamine of nicotine. If smokers continue to smoke, they will remain in an emotional prison and be sentenced to life imprisonment by nicotine.

Primary Outcome-Cigarette Case

The cigarette pack is now full of shocking images of necrotic organs which, in my opinion, not only do not have a substantial deterrent effect, but also give young people a sense of pride in committing chronic suicide. These young people have no fear of death, they are constantly getting their kicks from tobacco.
In these cigarette packs, I have used the title emotional prison and a simple, straightforward illustration of the inner workings of an office worker’s mind. According to research, smokers often feel depressed and depressed before and after smoking.

Primary Outcome-Cigarette Case

The illustrations are simple, but they allow the smoker to begin to focus on the emotions they feel when smoking. This is the reason for the design of the box, as smokers are becoming aware of their personal mental health issues.

At the bottom of the box I have changed the usual ‘Smoking kill’ slogan to include stress, frustration and suicides. For smokers with depression, these words can have a far greater impact than the threat of death.

Secondary Outcome 1 -Poster

This series of posters is about a man who has to pretend to smile at work; he feels the pressure of not being able to finish his work at work; he feels the pressure of life on his way home; he feels the anxiety of looking good when he looks in the mirror; so he takes a boat to the middle of the lake and kills himself. Although nowhere in the poster is there any reference to smoking, you can feel the emotional depression and the pain of life. This is what I want to tell smokers, that tobacco does not give you pleasure, and that it accelerates your death.

Secondary Outcome 1 -Poster

Design Research Kit

This is a poster reporting my findings, the participants were students in the age range of 18-26. They have been suffering emotionally since the closure of the city in 2020 and in the last two years have gone from being a complete non-smoker to someone who cannot live without a cigarette.

From March 2020 to October 2021, Victoria’s residents experienced 262 days of closure. During these 262 days of depressing life, people were not only tortured by the deaths caused by the epidemic, but also by the huge emotional changes and the discomfort of living in a state of discomfort.

Secondary Outcome 2 -Short Sleeve

The elements on these T-shirts are from cigarette boxes. I have placed the slogan on the back of the shirt so that the mental problems associated with smoking are immediately noticeable. Each illustration is well integrated into the image of the shirt.

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Kunxin (Quentin) Ye

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