Rachael King

This image represents The Wholesome Project campaign, acting as a social media banner and placed on posters and billboards. Promoting the fictitious event at different high schools.

Within this campaign, the social media acts as the centre, promoting the campaign and upcoming event held at schools. This platform encourage community, tasking different challenges, questionnaires and other things highlighting to the audience that they are not alone in their struggles.

These stickers are meant to act as small reminders, positively reinforcing different ideas. Acting as a ‘wholesome guerrilla marketing’ these stickers would be placed in a variety spaces from personal items like laptops or notebooks, to hidden public spaces like bathroom stall doors or bridge railing, driving people back to the social media page.

These physical cards are intended to be a small, handy guides to certain mindfulness techniques. Handing out physical copies of these cards means teens are more likely to remember the message compared to scrolling past a social media post.

The tote bags would hold the printed applications and other treats, acting as a goodie bag for people to take home from the event. Using the graphics from the stickers, they act as another way to spread a positive message in a public space, even if the viewer doesn’t personally own one themselves.