Bachelor of Communication Design Design MADA Now 2022

Zibing Jiang

Hi, I’m Zibing Jiang. My work involves illustration, publication, animation and branding. I love creative and well thought out design solutions. I love expressing emotions through graphics and colors. Activation Studio gave us great freedom to explore events in various fields that interest us and need attention. What I focus on is adoption instead of purchase, and I hope this project can lead to more thoughtful and responsible pet adoptions.

BRING PAWS HOME-Posters

This is a campaign I created to call on people to adopt a pet thoughtfully and responsibly. This is an event held in a downtown park. The event called several pet adoption centers around to bring some pets waiting to be adopted for publicity. People can experience how to take care of pets and can adopt pets on site. I designed a poster to promote the event.

BRING PAWS HOME-Design Research Kit

I designed this questionnaire. It is hoped that by analyzing people's responses in the questionnaire, we can understand people's awareness of adopting stray pets and their attitude towards pet adoption. Use this as the basis for subsequent designs.

'BRING PAWS HOME - Motion Posters'

Motion posters are more interesting, which can reflect the cuteness of pets and make people feel that adopting pets is a very interesting thing, which has a better publicity effect.

View full video at www.youtube.com/watch?v=DSJ_oChO8TA