Charlotte Frencken

The Ripeness Indicator aims to disrupt and reduce food waste at the purchasing stage. Many current methods of fruit and vegetable display leads to wasteful overstocking and misleading ideas of how produce ‘should look’. The Ripeness Indicator challenges these concepts, while also assisting shoppers in determining the ripeness stage of their fruits and vegetables. Without physically touching and bruising the real produce, the device relieves the squeeze and pre-mature decay of fruits and vegetables. Tangible and visual elements indicate firmness, colour and texture so shoppers can easily select the correct produce depending on when they plan to consume.