Jianuo Xu

The Rainbow Serpent Festival is known for its focus on electronic music, art installations, workshops and other attractions such as market stalls, Healing art and multicultural food. By combining the shapes of the puzzle and snakes, I designed the logo, poster, website and other main elements of the rainbow serpent festival. Each person has different personalities and ideas, corresponding to jigsaw puzzles of different shapes, which can be assembled into a gorgeous painting. It indicates that people understand each other and show themselves to form a harmonious world during the festival.

After researching the history of St. Petersburg and the origins and connotations of Constructivism, as well as reviewing a large number of artworks in the same style, I chose black, white and red, the most frequent colour in Constructivist works, as the theme colour for the poster. In terms of the drawing of the building, I specifically added a noisy effect similar to reinforced concrete, arranged it in a very hard font as part of the water tower of the factory, and placed the building and the name of the city in the centre of the poster, with a strong red and white contrast to give the poster a very strong visual effect.

A short mobile AD, trying to use the learned skills of 3D modelling and camera transformation.

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In terms of packaging design, in order to highlight the organic character of the SAYUNA brand and appeal to healthy young people, I used a blue and yellow colour scheme and a paper airplane logo to highlight the light feeling of low-calorie tortilla chips. In terms of tomato sauce packaging, I used a large area of the tomato section to highlight the nature and freshness of the product. With dark grey as the background, I enhanced the visual effect of tomato freshness and made the product look more delicate and advanced, so as to attract adult consumers who pursue high-quality original ecological cooking.

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A love and suspense story about a mysterious perfume.

"Tastemade is a video network that offers food and travel related programming for online
audiences. Connecting people around the world through a passion for great food and travel. Discover a network of expert Tastemakers offering daily inspiration through unforgettable recipes that will impress you."

View full video at www.youtube.com/watch?v=vAMN6L5MhcI