Alleisha Pereira-Stephens

I'm Alleisha! I'm an aspiring designer with a passion for creating impactful and meaningful projects. This campaign is a testament to my dedication to both design and social change.

My work is driven by the belief that design can be a powerful force for positive transformation. It's not just about aesthetics; it's about making a difference. 'Choose with Clarity' embodies this philosophy, aiming to empower individuals with knowledge and encourage conscious choices when it comes to clothing donations.

Choose with Clarity'

Choose with Clarity' is a transformative campaign designed to illuminate the journey of clothing donations, fostering transparency, and empowering young Australians to make informed choices.

Choose with Clarity' Design Research Kit

The primary goal of the Design Research Kit (DRK) was to delve into the motivations of young Australians when donating their clothing items and to gauge their level of concern regarding the destination of these donations.

Choose with Clarity' Poster Campaign

The poster emphasises the significance of distinguishing 'not-for-profit' donation bins and the transformative opportunities that these choices create.

Choose with Clarity' Poster Series

This secondary poster highlights how our choices have the power to uplift and empower those in need. The design captures the essence of the 'Choose with Clarity' campaign, highlighting how our choices have the power to uplift and empower those in need.

Choose with Clarity' Microsite

The 'Choose with Clarity' microsite is a digital gateway to a world of informed choices and compassionate contributions. It's an engaging online platform where visitors can explore the campaign's mission, gain essential knowledge about the clothing donation process, and access valuable resources.

Choose with Clarity' Identifying Stickers

The 'Choose with Clarity' window stickers are eye-catching and purposeful elements that adorn the storefronts of partner second-hand stores. These stickers serve as a visual endorsement, clearly identifying which stores are affiliated with the campaign and are 'not-for-profit.'

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