Yuxiao Shu

Hi, this is Yuxiao. I am a communication designer with a passion for visual storytelling, and I specialise in expressing my ideas through illustrations. With a keen eye for detail and a love for creativity, I have dedicated myself to the world of design, where I transform thoughts and concepts into engaging visual stories. Illustration is my preferred medium for communication, allowing me to convey complex messages and emotions in a simple and visually appealing manner. Whether it's through whimsical characters, intricate line work, or vibrant colours, I believe that illustrations have the power to captivate and connect with audiences on a profound level.

More Homemade Food Less Takeaway - Paper Placemat

It's better to educate young people to eat more homemade food and less takeaway during meal times rather than following strict rules and conventions. The primary outcome is a paper placemat designed based on this perspective because items placed on the dining table have the most significant impact.

More Homemade Food Less Takeaway - Plate

This support outcome complements the primary outcome effectively on the dining table because, aside from placemats, plates are the most common items found on dining tables. This plate maintains a simple style, so people using it for meals won't be influenced by the slogan and illustrations on it. Furthermore, to reinforce the concept of "more homemade food," the illustration at the centre of the plate is designed as a cartoon dog enjoying homemade food.

More Homemade Food Less Takeaway - Posters

The second support outcome is presented in the form of a poster series to once again convey the message to young people about more homemade food and less takeaway. The two posters approach the message from different angles, representing "more homemade food" and "less takeaway" as mentioned in the slogan. Additionally, to create a contrast, the two posters relate the quantity and layout of illustrations to the concepts of "more" and "less."

Road Safety - Infographic Poster

This infographic poster presents four factors influencing the preferences of older Australian drivers in their purchasing decisions, with a detailed focus on advanced vehicle technology.

Road Safety - Promo Screen

This promo screen, serving as a condensed version of the infographic poster, further educates the public about the impact of advanced vehicle technology on enhancing road safety.

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