Arella Hutasoit

The promotional screens highlights the organisation’s mission in a compelling and engaging manner, through the new and improved colour palette, illustration, and copywriting.

The brand guideline document features the new visual identity system comprising of a new colour palette, typography, illustrations, and grid system. The concept behind this identity is literacy as a kind of ‘superpower’, alluding to the organisation’s beliefs that literacy is a fundamental skill in life, and a way out of poverty for those who are illiterate and have very low income. The new visual identity is confident and empowering, while simultaneously warm and inviting. It reflects the organisation’s values of joy, love of reading and empowerment. Furthermore, the brand guideline also showcases how the identity system can be applied across a range of touchpoints of the organisation.

The organisation’s Instagram feed features a curated set of content. Each post is designed to follow a certain look depending on the content of each post, to maintain cohesiveness across the Instagram page.

Animated Instagram story content to promote special events or a call-to-action. This features the organisation's signature book stack illustration, moving in a playful and engaging way.

Alongside the rebrand, a piece of merchandise is designed for the organisation, in the form of a book bag. Supporting the organisation's mission of fostering the love of reading within children, this book bag could a be a way to encourage children to read and borrow books.