Hayley Jameson

Hello! My name is Hayley and I am a Communication Designer graduate.I am a passionate individual and have dedicated myself to the art of visual communication, with the goal of bringing ideas to life through compelling and captivating design. My experience consists of a diverse range of projects that reflect my expertise and commitment to creating visually engaging outcomes.
Throughout my time at Monash, I've had the privilege of working on an large variety of projects within various industries, from branding and identity design to web and print media. I have completed briefs for ACMI’s Melbourne Cinematheque, Monash’s XYX Lab, Australasian Road Safety Conference, and many more.

Melbourne Cinematheque

ACMI’s Melbourne Cinematheque 2023 proposed identity attempts to convey and emphasise feeling of fluidity within film.
Targeting an audience of those who wish to attend a screening at ACMI Melbourne Cinematheque, this set of outcomes informs individuals of what movies and directors will be screened, in a refined manner.
Through the use of a ‘wavy’ and ‘distorted’ style typographic effect, this attempts to convey the fluidity in film, as well as mirror the look of a sound wave. Many shades of purple have been used to make up the colour palette for this identity, as the use of one colour in mutiple tones gives a modern, yet simple look.

Polli

Polli is a new and modern dating app that seeks to celebrate and encourage those who seek all forms of relationships to start their journey to find love, or even simply lust.
Polli’s brand identity aims to convey feelings of excitement and freedom within the audience of dating app users. This consists of a sensual red, black and white colour palette, alongside a simple, yet playful logo.
Polli differentiates itself from existing dating apps by targeting open relationships and creating a safe space for people to seek casual and open encounters.

Feiler

The brand ‘Feilur’ is a reimagined look at a new and improved tool to assist adults in managing symtoms of anxiety and stress. Feilur aims to decrease the stigma around the use of objects to alleviate stress and anxiety in adult’s everyday lives. The campaign goal is to reposition ‘fidget toys’ in a luxurious way that will appeal to an older target market

Cleaner Coast

Through the collaboration with BeachPatrol, I will work to reach to expand to many more individuals to grow the education surrounding littering at the beach, and the detrimental effects this can have on many parties.While the current identity of BeachPatrol is what gives the brand its personality, I have performed a slight rebrand to certain aspects of the existing brand identity, in order to become even more effective, and encourage a cohesive identity throughout the whole brand.
The newly named ‘Cleaner Coast’ has become more recognisable to its target audience, through the use of a more distinct colour palette, iconography, and overall applications.

Peninsula Springs & Spas

Peninsula Springs and Spas has undergone a rebrand in order to attract more visitors by broadening the experience to become a relaxation and rehabilitation sanctuary for all to indulge in. This rebrand consists of a new social media, event invitations, staff uniform, and more. This project was a branding based project.

Hypersext the City

The XYX Lab project 'Hypersext the City' focuses on prevention and awareness toward sexual assault and general violence against women. For my project, I focused on the sexualisation and harm of girls in the night life. This project allowed me to make a set of Posters, as well as merch items, in order to create awareness.

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