Jessica Heng

A Design Research Kit involves employing creative research methods by designing engaging activities to record information. This project centred around the topic of misinformation and took the form of a newspaper. Several participants completed a series of questions and activities to inform the direction for the ‘Do Your Damn Research’ Campaign.

Nobody is immune to misinformation. This is why we should always be aware of our sources, assumptions and biases. ‘Do Your Damn Research’ is a campaign that encourages critical thinking and fact-checking before accepting information at face value. By reminding viewers not to believe everything they read on the internet, the campaign instils a sense of accountability for one’s own digital actions. The main outcome of the campaign is a 24-page publication containing guides on identifying reputable sources, information to approach with caution, and calls to action about combating misinformation by filtering facts from fiction.

Through a series of eye-catching posters with misleading statements, the campaign aims to encourage critical thinking, urging viewers to question and verify information before accepting it as the truth.

QR code stickers placed in public areas serve as a catalyst for the campaign, allowing the distribution of the publication to a wider audience. Scanning the code leads to a digital version of the publication accessible to anyone.

A new brand identity for WIRES, Australia’s largest non-profit wildlife rescue organisation, uses illustrations, graphic patterns, strong colours and refined photography styles. The new identity represents the brand’s 35 year history and their dedication to both immediate rescue action, and the long-term preservation of native Australian wildlife. These brand guidelines serve as parameters for anyone representing WIRES through design and communication. They are rules to help maintain consistency and clarity in all communications. The brand is not just a logo or a set of colours; it’s a reflection of values, commitment, and dedication to wildlife conservation.

Spidertopia: The Sounds of Spiderbait is a (hypothetical) exhibition held at the State Library of Victoria, celebrating the iconic Australian alternative rock band Spiderbait. The identity of the exhibition aims to capture the essence of the band's music and album art, which is not defined by a single aesthetic or style. It seeks to mirror Spiderbait's musical diversity, while also providing a cohesive and impactful experience for exhibition visitors. The exhibition promises a unique opportunity to be immersed in the sounds, stories, and artistry that have made Spiderbait an iconic part of Australian music history. Visit my website to view all of the exhibition outcomes.