Hi, I’m Minh. My design focuses on storytelling, identity and visual systems that convey appropriate values to create a stronger experience. I enjoy considering how visual language can build new relationships for the future. As an anagram of ‘DOOMER’, my Activation campaign ‘DO-MORE’ is a response to the increasingly pervasive view that humanity is destined to a future of suffering because of global issues such as climate change, cost of living and warfare. Although it is unmistakable that bold action must be taken to create a better outcome, it will not be possible if people see little chance that they could influence the future.
Outstanding Project
DO-MORE Brand Identity
As an anagram of ‘DOOMER’, the brand name represents the repositioning of young people’s mindsets to foster the ambition to create change. If doomism continues to occupy the minds of youth, the state of the world will only worsen, so DO-MORE provides a variety of content with the purpose of injecting a message of healing and empowerment. The brandmark draws inspiration from adhesive bandages and incorporates an empty checkbox that symbolises an ability to make a choice.
DO-MORE Posters
Interactive posters that ask those passing by to write a response to a prompt while encouraging them to believe they have agency in shaping the future. The posters replace predictions of doom with a more positive vision without dismissing the problem and also provide comfort by having one's feelings and views heard, respected and validated.
DO-MORE Card Packaging
Packaging for the prompt cards emphasises DO-MORE’s purpose of healing by taking influence from the packaging of adhesive bandages. It is further established by the dotted graphic motif that is based on the holes in a bandage.
DO-MORE Prompt Cards
When we feel doomed, we can become apathetic and inactive which is not helpful in the fight for a better future. DO-MORE Prompt Cards help us gain confidence through small steps. When we achieve one small thing, we will also feel more empowered to climb higher and set bigger goals, enabling us to better confront future problems.
DO-MORE Social Media
Doomism is perpetuated by pessimistic headlines and opinions online that predict a collapse in modern civilisation. To combat this, DO-MORE’s social media discourages using social media in order to minimise consumption of doomerist views whilst placing hope in the quality and integrity of connecting with others offline and repairing relationships.
DO-MORE Stickers
Stickers in the shape of adhesive bandages to promote the campaign in a simplified manner by expressing call to action and capturing DO-MORE’s essence. They remind us that the future is changeable, that we have the agency to shape it and that we are deciding it now.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
