Eunseo (Irene) Kim

Hello, my name is Irene Kim. I'm a communication designer specialising in identity and illustration. My work spans across a diverse array of mediums in both digital and analog methods, creating graphic prints, illustrations, campaigns, and typefaces.

My university graduate project "MXM" (MIXMATCH) is about an online clothing swap community and raises awareness of overconsumption amongst Generation Z. It focuses on the individual’s purchasing behaviour, encouraging minimalism and mindful purchasing. This campaign highlights the importance of balancing sustainability in consumption, whilst acknowledging the importance of throwing away clothes in an environmentally conscious way.