Jaye

This design emerged as my response to the "Trans-human" project. The challenge was to employ biomimicry in augmenting a specific body part in response to a pressing environmental concern, using only cardboard. My allocated canvas was the torso, and I chose to tackle the urgent issue of overpopulation, with its subsequent consequences. The idea was to step outside the box and I wanted to step far out and add a spin of humour. Essentially, my design endeavours to curb sexual reproduction. Drawing inspiration from nature's defense mechanisms, such as those seen in echidnas, sea urchins, and cacti, I employed cardboard spikes positioned around the body's sexual and reproductive regions.

As part of a photography project, "Inspired Eye," we were tasked with drawing inspiration from renowned photographers. My choice was Nan Goldin, known for her genuine and unfiltered approach to capturing memories and connections. Goldin's work emphasizes photography's power to authentically document moments and places with a profound social purpose. In a rather serendipitous manner, I captured this candid photo of my close friend, Sophie, in just a minute, right as her Uber pulled up, encapsulating the raw beauty of a fleeting moment.

As a part of my study of Fortunato Depero's advertising architecture, I crafted a collage. It features Depero, standing prouatop atop his most celebrated creation, the Bestetti, Tuminelli & Treves Pavilion at the Biennale in Monza. In this collage, I incorporated elements from his earlier sculptural designs, which paved his path to success. Here, the designer stands proudly on the pinnacle of his career, surrounded by his earlier sculptural works, symbolizing his artistic journey and creative evolution.

Throughout my documentation exploring body trends over the decades, I challenge the perception of women’s bodies as disposable fashion trends. By ridiculing this concept, my goal is to dismantle its normality and foster a society that embraces normal body types. Through shedding light on the evolving beauty standards from 1910 to the present, I aim to empower young women to feel comfortable and confident in their own skin, pushing back against societal pressures and promoting body positivity as the new norm.

Hourglass to Runway - a closer look. Throughout this publication, I experimented with illustration and developing my own unique style.

This project tasked us to develop a brand around a fond food memory. My concept is based around memories with my brother, Gerry, sitting at the food caravan by polis beach in Ithaki, Greece. This place is very special to me; the most incredible food comes rolling out of this little caravan to be devoured on plastic furniture overlooking Polis bay. Some of my fondest memories are sitting in those plastic chairs eating fried calamari and playing backgammon with my brother. I aimed to infuse these memories into a Greek tavern and encapsulate the essence of Greece through the beloved game of backgammon, deconstructing the backgammon boards elements and using them to create a fun, unique font.