Lily Gordon

Aiming to draw the attention of the reader, the publication uses imagery to characterise moments in time when these monuments were impacted by overcrowding, touristic ventures and technological advancements. This publication is inspired by Bruno Munari’s An Unreadable Quantrat-Print (1953), which plays with the typical reading and book-binding structure. In an attempt to immerse the reader in the ‘reading process’, questionable folds, paper sizes and colour choices have been used. These choices have been enacted to confuse readers, forcing them to consider a reading structure outside their norm.

Utilising a collection of uniquely edited photographs, this publication highlights what is often overlooked within these historic locations. The hope for this publication is that readers will have a greater curiosity for the spaces surrounding them, both old and new and that they will have greater consideration for what has survived cultural evolution.

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The publication was bound using a Coptic stitch, the use of this binding method was to highlight the technical considerations for this piece. This small detail illustrates the difficult nature of bookbinding, a common practice often overlooked when reading a typical novel. This publication also featured pages that would expand outwards, growing to an A2 size. This was done in conjunction with its depiction of Rome, aiming to encapsulate the expansive nature of the city itself.

The website acts as a curated repository of Cultural Evolution: Monuments of Italy publication. The site details how existing precedents have inspired varying techniques and image treatments found throughout the publication. It collates the contrasting opinions of the treatment of these monuments into a singular document, providing readers with an informative insight into the purpose of the book.

The aim of this project was to create an innovative identity for a local organisation, informed by investigation regarding shared cultural histories between graphic design, art and film. Melbourne Cinémathèque presents a variety of historic films in the original format they were created, showcasing a diverse range of classic and contemporary films with director retrospectives and thematic series. With this in mind, the identity aims to mimic perspective through a kaleidoscope, utilising a multitude of key items as representation for various film genres. The gritty texture enforced on the imagery aims to reflect the traditional methods of film and is representative of their time period.

This project explored the influence of type within visual identities, focusing on expression and distinction. Using foundational type skills, a typographic identity system was created inspired by a designated building in Melbourne, CBD. The Manchester Unity Building is an Art Deco Gothic-inspired office and retail building. This typographic system references the building’s Art Deco detailing, with heavy influence from the interior of the ground floor. This typeface has been implemented across a variety of applications to demonstrate how it could be used as a dominant and distinctive element of its identity design.