Our devices, while essential, often tether us to a virtual world, diminishing the quality of our real-life interactions. Research unveiled the deep-seated attachment we have to our screens, emphasising the need for balance.
I crafted a campaign that balances sharp wit with introspection. It's not just a commentary; it's a wakeup call, urging us to confront our digital dependency head-on. Typography became my canvas, allowing words to weave the narrative. The phrases, injected with humour, serve as a mirror, reflecting our device usage habits in a humorous yet contemplative light. It's a reminder to disconnect to reconnect because Wi-Fi won't hug you.
Dale Frank: Reimagined
Observing Frank’s abstract canvases, I marvelled at how his intricate titles compelled a return to the artwork, uncovering narratives within the colours. The experience was open to interpretation, mirroring my approach. My exhibition title echoes this mystery, inviting viewers to explore. Typography takes centre stage, akin to Frank's titles, enriched by standardised colours like neon yellow, guiding viewers to unravel layers of meaning, just as I did with Frank's captivating creations.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
