TongSun

My Design Research Kit introduces the MBTI, a personality test that allows for the summarization of one's personality traits. After taking the MBTI test with DRK, students are required to complete a series of questionnaires about their attitudes towards MBTI, choice of majors and countries. The aim was to understand people's perceptions of MBTI and whether it can be a new method to discover self-awareness, guide professional choices, and increase communication topics.

Prior to designing the campaign, I invited ten students to participate in an interactive questionnaires to collect results. The data collected from DRK revealed that most individuals were enthusiastic about understanding and testing MBTI, viewing it as a way to gain self-awareness and increase communication topics. MBTI is connected to educational mechanisms and upbringing, students' satisfaction with their chosen majors also connect to their personality traits.

A series of promotional posters aimed at encouraging more people to take the MBTI test, get help from it and enjoy the fun process. I drew a series of cartoon characters based on collected keywords, the characters' different appearances and actions reflect the different personality traits of each MBTI character, and they ask questions that will arouse curiosity and inquisitiveness to attract people's attention.

The identifier decals help to increase interest in the MBTI as well as encouraging them to actively participate in testing and exploring their personalities. A series of cartoon characters and their slogans were made into a series of identifier decals to help communicate the concept of MBTI and various personality traits. These decals can be used as a funny eye-catching tool to put on walls for promotional and social activities, as well as on bags and clothing to show off your MBTI and attract interested people to interact with you.

MBTI Club is an online social community focused on exploring MBT, in this app users can take the MBTI test to get their results, discovering your MBTI will help self-knowledge and enrich your life.

Users will be anonymous for MBTI characters then perfect the hobbies and careers as a simple social card. Based on your MBTI and interest tags, you will be matched with people you can talk to, where young people can chat about popular topics to cold interests, students can be based on test results to see what they are more suitable for which majors and talk to people who have the same MBTI for career counseling. Students can also record and share their daily lives here.