Nour Kandil

Introducing “Lines of Wisdom: Age with Attitude,” a branding campaign for an age positivity workshop. My primary research and data analysis, collected through a design research kit, showed a significant gap in how people perceive aging, both mentally and physically. While many embrace aging as a source of wisdom and maturity, they simultaneously fear the physical changes that come with it.

My workshop’s goal is to shift these perceptions, re presenting physical aging as a beautiful and cool process, encouraging individuals to embrace both mental and physical aspects of aging

My campaign’s primary objective is to maximize brand awareness, increasing the number of workshop attendees. This was achieved through the development of an informative booking platform micro-site. Additionally, I aim to provide guests with a welcoming kit, including merchandise and thank-you notes. This will engage the attendees and keep them reminded of their experience. Lastly, I created a print series of posters and flyers to spread awareness about the workshop.

These choices align with my expertise in UX, branding, and print design, allowing me to expand my portfolio. The selected design style is vibrant, fun, and engaging, reflecting the campaign’s aim to redefine aging.

The Modernist is a website developed and prototyped for an exhibition about the Modernism art movement. The exhibition is intended to feature artists' work and is open to receiving art submissions. The website is designed to be highly engaging and constantly in motion, with widgets surprisingly responding to mouse hover actions. Primary colors and shapes have been utilized as the main graphical elements to reflect the Modernism art style.

See and learn more at: readymag.com/NourKandil/4350046/projectsnourkandil/

View full video at www.youtube.com/watch?v=ycByvOl30qM

Website included multiple pages allowing users to book the exhibition to attend ,and artists to submit their works to be showcased .To make navigation easy, multiple pathways directed users to the three webpages for a smooth user experience. The website is a dynamic and engaging piece of work to ensure users are intrigued and maintain their interest in attending the exhibition for the dynamic art style.

See and learn more at: readymag.com/NourKandil/4350046/projectsnourkandil/

View full video at www.youtube.com/watch?v=_X6woQKq-hM

This sister project to the Modernism website, a publication, aimed to represent and inform about the Modernism art style. It was designed with certain limitations, such as using only two Pantone colors. The chosen graphical design and colors were intended to create a bold yet simple aesthetic and to enable the creation of as many creative layouts as possible.

The publication took on the challenge to present the same dynamic moving feel of the website in a static context and with color limitations.

See and learn more at: readymag.com/NourKandil/4350046/projectsnourkandil/

View full video at www.youtube.com/watch?v=_3oZNtUJ12o

The project was a great example in helping me learn how to create differences bound by consistency. The publication needed to have different engaging layouts that adhere to the guidelines set and maintained consistency in the style of the topic. It also needed to make sense in terms of typography and included imagery

See and learn more at: readymag.com/NourKandil/4350046/projectsnourkandil/