Thriving in collaboration with other artists, I’m always eager to work on projects that challenge me to grow as a designer. As a communication designer from Hong Kong, now based in Melbourne, my work spans various creative fields, focusing on graphic design commissions with a passion for exploring diverse aesthetics and pushing the boundaries of visual communication. I specialize in brand identity, digital and print applications, album cover design, and a wide range of other creative projects. Creating engaging visuals that convey strong messages is a key focus, as design holds the power to build meaningful connections.
Brand book
Brand book for AYANO, a Japanese unisex fashion brand that I rebranded. It serves as a comprehensive guide, detailing the brand’s story, core values, and aesthetic direction. The book outlines essential brand assets and applications across all digital and physical touchpoints. Designed to maintain brand cohesion, the book provides a clear vision for how AYANO communicates its identity in the fashion industry.
Business card
A business card design for AYANO, reflecting the brand’s sleek and gender-neutral aesthetic. In addition to contact details, the card prominently displays the store’s address, serving as both a professional networking tool and a convenient reference for customers
Promotional Poster
Posters designed to promote AYANO's first fashion collection highlighting the key pieces from it, emphasizing the fluidity of fashion beyond traditional gender norms
Billboard
A series of billboards designed to promote AYANO, a Japanese unisex fashion brand. The billboards highlight the brand's commitment to gender-neutral fashion. Strategically placed in high-traffic areas, they aim to build brand recognition and emphasize inclusivity in fashion
Instagram
This Instagram feed feature a cohesive and recognisable aesthetic that aligns with the brand's unisex fashion identity. The feed includes detailed product images, outfit tutorials, and posts promoting new collections. Showcasing the versatility of AYANO's pieces while maintaining a consistent and visually appealing brand presence."
Online store website
The website features a bold, eye-catching colour palette that mirrors the collection’s standout pieces, while maintaining a clean and intuitive layout. The design enhances the user experience, making it easy to explore product details and shop seamlessly, all while reflecting AYANO’s gender-neutral and inclusive fashion philosophy
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
