April Flood-Conway

The campaign’s primary outcome is the website, The Price Tag on Life, a finance hub designed to address cost-of-living concerns with approachable, simplified information. Through engaging illustrations and clear, digestible content, the site aims to empower users to manage financial hardships. It also offers external links (calculators, helplines) for further support, a help forum for personalized assistance, and an about page sharing the story behind The Price Tag on Life.

This poster series highlights the emotional and financial burden of rising living costs. Using a “receipt” metaphor, it makes common financial struggles like increasing expenses, financial insecurity, and future uncertainty relatable and tangible. It encourages self-reflection by prompting viewers to assess their financial health and directs them to the website via the QR code. Ultimately, it aims to empower individuals to take control of their financial wellbeing amidst the rising cost of living.

This accordion pamphlet uses satire to engage audiences on the serious cost-of-living crisis. It presents exaggerated “life-hacks” to mock the notion that superficial fixes can address deep-rooted issues, before shifting tone to direct readers to the website, via the QR code, for practical resources, reinforcing that while humour offers relief, real action is essential for financial wellbeing.

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These tags work hand in hand with the other supporting outcomes to provide an easy and immediate way for people to access the campaign’s website. These tags can be attached to physical products so they reach people in contexts where financial pressures may be highly relevant. By using the exaggerated “life hacks” seen within the pamphlet, they help make a serious topic more approachable.

The Vital Organs is an educational booklet that aims to instruct young children how to identity where the vital organs are in the body, what their functions are and why they are so important. What makes this booklet so unique is its interactive elements, colourful illustrations and fun facts.

The rebranding of Our Village focuses on strengthening its mission, visibility, and impact. As a not-for-profit rehoming essential baby and children’s items to families in need while promoting repurposing, the rebrand aims to create a cohesive, vibrant identity that resonates with all audiences. By enhancing the logo, typography, colour palette, and overall image, the project seeks to align the brand’s values with its presentation, reinforcing Our Village’s commitment to helping every child thrive, fostering community engagement, and encouraging sustainable practices