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Monash Art, Design and Architecture Graduate Exhibition 2024

I have dedicated over three years to study design communication, channelling my passion into the areas of brand identity, publication, and advertising design. My creative process revolves around minimalistic, modern aesthetics with a strong focus on image-driven design, where powerful photography and carefully crafted typography work together to tell compelling visual stories.

My work is driven by the desire to merge art and purpose, crafting designs that not only capture attention but also convey messages with clarity and emotion. By blending it with photography, design, and marketing insight, I create cohesive, visually compelling experiences that resonate with modern audiences.

Activation | Campaign Awareness

The concept behind the poster is aligning the information that i have gather through research and a call-to-action to have a look at the booklet that give the solution regarding this issue. In total we create 5 street poster to raise awareness on this issue

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Vision | Behind The Simplicity

Endorsing ‘The Featherstone’ furniture design which aim to inform the audience behind the design which is the concept, ideology & background in details. It is a vision of what it will be look if it is going to be in a exhibition

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Activation | Publication

we make a booklet that shows 12 technique how to be mindful, which is one of the main solution to tackle a wandering mind

Natural Uncertainty | Product

Natural Uncertainty is a made up brand to serve one purpose which is making a culture of eating healthy food trending again

Natural Uncertainty | Menu

I design the menu, where i focus to make the raw of the healthy ingredients to become aesthetic and pleasing to caught audience attention and make it as an attractive thing to consume it

Advertisement Design

This is my advertisement design. My approach is designing a simple and clear communication, giving strong contrast in color and visual language

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