Kelsi Vanderstaay

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I have always known I wanted to be a designer even before I knew it could be a career. From selling handmade cards in the driveway of my country home to starting my own fashion label, I have been determined to get my work seen. I am now a communication design student who is passionate about editorial design, brand identity and illustration. I am in love with creating and thrive when I have the freedom of experimenting and finding new ways for unique solutions.
My activation project ‘Conscious closet’ was designed in response to the overconsumption of clothes. This is a campaign where people can attend workshops and learn to up cycle and alter their own clothing.

The conscious closet Design Research Kit

In the onset of this project, I created a design research kit (DRK) to collect information about peoples consumer habits. I designed this booklet to be interactive and energetic so that users were interested in answering the questions.

The Conscious Closet Info graphic

I translated the data collected from the DRK into an infographic poster to highlight the reason for this campaign. The data showed that people had too many clothes that they didn’t wear, and I illustrated this through ‘belt’ pie charts, playful icons and bold text.

The Conscious Closet poster series

A campaign idea was developed and I created a series of posters to promote the Conscious Closet's up cycling workshop in a playful, eye-catching way. I have utilised 2 colours to keep the designs bold and to draw attention to the fun illustrations.

The Conscious Closet stickers

I designed a series of stickers for the workshop to promote the event. It was crucial that they were fun and cute designs that people would actually use, as this would increase awareness of the campaign.

Get Outside book cover

I created a snow book with images I have taken from travelling to different countries and mountains over the years. The book highlights the importance of getting outside through unique image and text manipulation.

Get outside publication

The book consists of 50 pages that are energetic. I have used multiple textures from around my house such as my rug, peeling paint and many scans from sketch books to create contrasting collages that catch viewers eyes.

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