Camelia Ting

I’m passionate about using design as a tool to foster connetion and spark converstation.This portfolio showcases my commitment to creating impactful, inclusive and innovative designs that resonate with audiences and elevate brands. Through various projects, from crafting a rebranding to user experience projects, I’ve gained hands-on experience with a range of mediums.

Welcome to my design portfolio! My journey in design is driven by a love for branding and a particular interest in publication, packaging design and screen printing. I look forward to continuing to push creative boundaries.

Scuderia Ferrari Branding

For my branding project, I aimed to make the F1 team Scuderia Ferrari more inclusive, crafting a design that resonated with a broader, more diverse audience. The goal was to ensure Ferrari's identity appealed to both long-time fans and newcomers from different backgrounds, making it more accessible and welcoming.

Scuderia Ferrari Branding

I also designed paddock passes, staff IDs, merchandise, social media tiles, and event signages for Ferrari's branding project. These applications aimed to enhance Ferrari’s inclusive identity across both physical and digital platforms, ensuring visual appeal and broader audience engagement.

Pinterest UX/UI

For my Pinterest UX project, I focused on improving the platform’s navigation and search functionalities while preserving its original aesthetic. Through user research,
I identified pain points in the browsing experience, such as difficulty in the search feature and having a very cluttered interface.

Pinterest UX/UI

My solution involved streamlining the search features, introducing better categorization, and enhancing the layout for a more intuitive user journey. The goal was to make Pinterest more user-friendly and efficient without losing its creative, visual appeal, ensuring users can discover, save, and organize content with greater ease and enjoyment.

Patch Up Activation Campaign

"Patch Up” is a sustainability-focused campaign aimed at reducing textile waste by encouraging people to repair, upcycle, and reinvent their old clothes. Through hands-on workshops, clothing swaps, and creative DIY tutorials, the campaign empowers individuals to embrace the art of mending and customization.

Patch Up Activation Campaign

I created multiple posters, bringing the high fashion look through the images and using the different assets I created for the brand in them. Each poster was designed to maintain a cohesive visual identity while showcasing the elegance and sophistication of the brand. The posters not only served as visual advertisements but also as an extension of the brand’s narrative, aiming to captivate the audience with a blend of modern design and timeless fashion appeal.

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