Hello there! I’m Gabriella Nathannia, a curious communication designer always eager to learn and create. Passionate about illustration, motion design, animation, and branding with a style that is often described as bright, fun, and childlike bringing a unique and personal touch to my work. My goal as a designer is to convey positive messages that uplift and energise people, with the commitment to mastering the skills needed to serve this purpose.
JOB MATES
JOB MATES is a community-based organization that offers a space for job seekers to search for jobs together, motivate each other, and build connections. Although many requested workshops and classes, I recognized the financial burden that these would bring causing an added stress for unemployed individuals. I aimed to create a free, welcoming space run by volunteers and sustained through donations. The goal is to empower job seekers and make the job hunt less daunting through community support.
Through my research with DRK, I discovered that unemployment is often stressful and isolating, especially for those far from family. The primary stress factor isn’t the time spent unemployed but the living conditions. This insight became the foundation of my campaign. By recognizing the importance of community, I aimed to create a space where job seekers can come together, support one another, and access essential resources like interview appropriate clothing and shared workspaces.
Campaign 1
The first campaign focuses on branding and advertising JOB MATES through a website, flyers, and store signage. The goal is to invite and inform job seekers about the organization’s three main components: the space, clothing rental, and donations. The website targets both job seekers and donors, providing essential information, including donation details. The flyers serve as a primary resource for reaching job seekers, especially those without consistent internet access, and do not include donation information since they are specifically aimed at job seekers.
The second campaign features JOB MATES merchandise and a sticker wall to raise awareness about unemployment and the need for support in finding meaningful work. The sticker wall visually represents the number of unemployed individuals, inviting visitors to participate by taking a sticker and adding it, creating a powerful display of those seeking work. This collective action not only raises awareness but also fosters solidarity and a shared experience among job seekers.
I created three short animations to direct viewers to the JOB MATES website, each conveying key information with fun visuals. Displayed at bus shelters, these animations aim to capture attention and demonstrate JOB MATES’ supportive community to job seekers with limited internet access.
This motion video was created for the Little Food Festival as part of my Motion Design class. Through this project, I learned how to work with a client from conveying my ideas based on the given brief to communicating my proposal through a PDF presentation. The video is designed to teach kids that small actions, like eating imperfect fruits, can contribute to a healthier planet. Using fun animations, bright illustrations, and short, engaging text, the video makes this message easy and enjoyable for young audiences to understand.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
