Jade Loh

Hi, I’m Jade! I'm a Communication Designer with a particular interest in UX/UI design, motion, and brand identity. I enjoy exploring the psychology behind user behavior to discover and resolve pain points, creating designs that are functional, engaging, and easy to navigate. My featured projects below include Switch to Electric, an educational campaign to promote electric vehicle adoption, and a new feature idea for the TikTok app to enhance user experience. These projects have allowed me to bring together my interest in UX/UI and my goal to make design both meaningful and accessible.

Switch to Electric – Learn and Earn

This mobile site educates users on EV benefits through engaging content and a quiz, rewarding correct answers with climate vouchers. It is promoted at the exhibition site, inviting visitors to learn, engage, and earn rewards.

Switch to Electric - Assessing Awareness

My campaign began with designing a research kit to assess public awareness of EVs and energy-saving habits. Findings revealed familiarity with energy-saving practices but limited knowledge of EV-specific environmental benefits, shaping my focus on bridging this gap.

Switch to Electric – Encouraging Engagement

These posters bring the campaign’s educational mission into public spaces, each linking directly to the mobile site via QR codes. Designed to be bold and approachable, each poster makes EV adoption relatable by highlighting personal and environmental benefits.

Switch to Electric – Discovery Zone

This in-person exhibition invites mall-goers to engage and participate in the quiz, debunking common myths. Placing it in a busy mall allows us to reach a diverse, high-traffic audience, capturing the attention of passersby who may not actively seek EV information.

Switch to Electric – Building Excitement with Animation

The Instagram advertisement aims to broaden our reach and spark curiosity about the exhibition, encouraging viewers to engage with the campaign and visit in person. Click through to watch the video.

[View full video here]

TikTok Redesign – Enhanced User Experience

In a separate project, I redesigned TikTok with a new feature that allows users to create a second personalised For You Page, meeting user needs for content customisation.

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