Jaime Welch

In today’s digital age, our attention spans are shrinking as we get more immersed in screens—whether it’s gaming, binge- watching, or scrolling endlessly on our phones. We’ve all felt the pull of the digital world, but it’s time for a reset! ‘Analogue Hour’ is a campaign offering a curated selection of content and tools specifically designed to address the pressing issue of decreasing attention spans in today’s digital-driven society. The main outcome of the campaign is a ‘24 Day Reset Kit’, a comprehensive package designed to help people enhance their attention spans over the course of 24 days. Through engaging activities, practical tips, fun games, and much more.

The campaign features a series of five visually engaging informational posters, designed to inspire people to embrace life beyond their screens. Two of the posters showcase vibrant, illustrative designs, while the remaining three are available in themed variations: "Healthy Habits Edition," "Mindfulness Edition," and "Digital Detox Edition."

I designed this Design Research Kit to gather insights and direction for developing my 'Analogue Hour' campaign. Multiple participants engaged with it, providing a diverse range of findings. The kit includes six double-sided cards, stickers, a Venn diagram activity, and comes neatly packaged in a booklet with pockets to keep all components organized.

The website makes the campaign widely accessible, presenting essential information such as an overview of the initiative, guidance on purchasing the full kit or individual items, and interactive extras like quizzes, videos, and contact details. This combination of functionality and engaging content offers users a comprehensive and enjoyable experience. Promotion for the website spans various branding channels, including posters, EDM, and advertisements.

Akira Isogawa: Harmonious Threads is an exhibition held at the State Library of Victoria, celebrating the iconic fashion designer Akira Isogawa. The identity of the exhibition stems around his use of shape, pattern, and folding techniques. This inspired the triangular motif throughout the exhibition, as the repeated triangles reflect the shapes and movements seen in origami—a theme often found in his kimono designs.The exhibition presents a rare opportunity for viewers to delve deeply into Akira's artistry, showcasing his designs, masterful craftsmanship, interactive experiences, and more to fully appreciate his creative genius.

This 28-page publication serves as both an informational booklet and a tribute to Akira Isogawa's artistry, thoughtfully crafted for distribution at the "Harmonious Threads" exhibition. It offers readers an in-depth experience, featuring key details about the exhibition, insights into Akira Isogawa's background, and stunning photographs of his work, including iconic runway collections that showcase the full scope of his creative vision.