Jamie Ponsford

Tune In is a campaign which encourages individuals to engage with their music-listening habits and educate them on music genres and their connections. This campaign was born from a research project wherein 60% of participants reported disliking a genre, despite listing a song of that genre in their top five favourite songs, displaying a potential misunderstanding of genres and their characteristics.

Angry Penguins was a 1940's modernist art and literature zine. I was tasked with designing the communications for a State Library Victoria exhibition, utilising surrealist artwork from multiple editions of the journal to create an abstract tunnel effect. This was in an effort mimic editor Max Harris’ poem from which the journal’s name was inspired by; “As drunks, the angry penguins of the night.”

This fold-out A3 poster is a component of my campaign which can be hung on your wall. Presented as a complex and dynamic venn digram, the poster aims to demonstrate the intersections between popular genres; pop, hip-hop, punk, electronic, indie, and rock. Additionally, the poster serves as a promotion of the campaign’s microsite, tunein.com.au

Collingwood Toy Library is a library where parents and carers can borrow toys for a yearly subscription fee. The brief tasked me with a redesign of the organisations brand in order to enhance their visual communications. I altered the name to “Yarra City Toy Library” in order to avoid confusion with Collingwood Childrens Farm.

This infographic displays the results from my design research kit. Sixty percent of participants believed that radio is nearly or completely obsolete, however multiple participants gave compelling statements regarding their love of radio. Despite reporting the most positive opinions of radio stations, young people were the most opinionated and negative about music genres.

The first component of the campaign research was a design research kit, aimed to gather information to inform the development of my campaign. I surveyed ten participants on their music listening habits, radio opinions, and genre preferences.