Malika Dipo

Hi, I’m Malika! I graduated in Communication Design from Monash University in Australia. I’m passionate about visual merchandising, branding, and UX/UI design. My final project, ‘Activation,’ addresses a current issue through a campaign. Many people today are unaware of what ingredients are in the food we eat or the products we use everyday. I developed a campaign called ‘SOUL’ that aims to educate viewers to better understand ingredients, promoting a positive outlook on potentially harmful components and help consumers make informed choices.

Background Research on Harmful Carcinogens

What started as a warning campaign about carcinogens, evolved through research and feedback into a more positive topic. I focused on educating consumers about ingredients in food and beauty products, creating an app, posters, and social media content to promote awareness.

Design Research Kit

My Design Research Kit (DRK) addresses the presence of carcinogens in food and household products, revealing a general uncertainty about harmful ingredients. This prompted me to create a campaign that raises awareness and encourages people to care about what they consume.

“Soul: Pure Beauty, Real Food” UX/UI Application

‘SOUL’ is a user-friendly app that lets people scan food and beauty products to learn about ingredients and potential health impacts. Through colour-coded categories and alternatives, ‘SOUL’ guides informed, confident choices.

“Soul: Pure Beauty, Real Food” Poster Series

The poster series showcases the importance of knowing the ingredients that go into our body based on the current problem of having additives in household items. Depicting bright colours that go hand in hand with healthier options and positivity.

“Soul: Pure Beauty, Real Food” Shelf Talkers

Showcasing ‘SOUL' shelf talker mockups in real-life context with vibrant colours and punchy taglines to promote positive ingredient awareness, helping consumers make informed choices during in-store purchases.

“Soul: Pure Beauty, Real Food” Social Media

The social media grid uses colour-coded posts and brightly coloured backgrounds that aligns with SOUL’s visual language. The colours signify quotes, insights, food, and beauty that creates an engaging and informative experience that educates viewers on everyday consumables.

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