I am currently pursuing a Bachelor of Business and Design at Monash University, with a focus on brand identity, investment banking, and finance. This double degree gives me a unique perspective to bring fresh insights, solve problems creatively, think critically and provide innovative solutions from multiple angles. I aspire to use my education to contribute to the wealth management and corporate finance sectors. I would also love to do freelance design for brands while I study next year. With a strong foundation in both design and business, I’m excited to continue developing my expertise and making a meaningful impact in both fields.
CYDA Logo
The redesigned CYD logo takes an abstract, modern approach, subtly representing the letters C, Y, and D to emphasize creativity the new forward-thinking identity. This minimalist yet bold design reinforces CYD's commitment to engaging young people in a dynamic, contemporary way, with the shapes and colors creating a cohesive visual identity that resonates with the organization’s mission and youthful audience.
CYDA Website Landing Page
The website continues the strong, cohesive brand identity established in their rebrand. Abstract shapes are integrated throughout, symbolizing inclusivity, connection, and empowerment. These forms, along with a bold and minimal design, ensure visual consistency across multiple applications. The clean layout and impactful imagery reinforce CYDA's mission to promote equal opportunities for youth with disabilities, creating a dynamic and engaging user experience.
CYDA Poster
The poster series showcases the rebrand across another application, uniting a minimalist layout with imagery that conveys support and unity. Each visual element embodies CYDA's commitment to fostering lasting positive impact in a bold, engaging way.
UNPLUG Campaign
The poster campaign is designed to encourage people to be conscious of their relationship with screentime and drive a healthier relationship with technology. With a fresh, modern aesthetic, the posters prominently feature a friendly figure that serves as the main identity throughout all campaign applications. The poster series acts as a key touchpoint that effectively drives awareness and engagement with the campaign.
UNPLUG Stickers
The stickers are friendly, promotional tools that are designed to raise awareness of the campaign. Simple yet effective, they serve as a fun way to spread the message and encourage people to engage with the brand. Placing them in everyday spaces helps reinforce the idea of disconnecting from screens and reconnecting with reality.
UNPLUG Journal
The journal was crafted to promote less screen time by providing a practical alternative to endless scrolling. Infused with the campaign’s minimalist identity, the journal features the brand's mascot throughout, ensuring consistency within the campaign eco-system.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
