William Reimers

My name is William Reimers, and I believe in design's unique power to shape narratives and push creative boundaries. Passionate about exploring uncharted territory, I use design to craft stories that resonate deeply with audiences, addressing sensitive topics and sparking critical conversations. My final project is a campaign aimed at promoting pill testing at festivals to raise awareness of the dangers associated with recreational drug use. By challenging the stigma surrounding this issue, the project demonstrates design’s role as a catalyst for dialogue on harm reduction and informed choices. Design is powerful, but it's true strength lies in what—and why—we choose to create.

Test Your Pills Campaign

As part of my ‘Test Your Pills' campaign, I designed a series of posters and wall art to highlight the critical issue of drug toxicity. Using bold colours and striking typography, each piece is crafted to deliver powerful messages that resonate with both festival-goers and the wider public. The poster series features six unique illustrations, each with distinct layouts and designs to capture attention and provoke reflection. Through this work, I aim to make drug safety an urgent and memorable conversation.

Test Your Pills Campaign

An additional component of my ‘Test Your Pills’ campaign is branded apparel for volunteers and staff. This uniform is designed to establish a cohesive brand identity across the campaign. Featuring the campaign logo and the impactful statement "Test Your Pills," the clothing reinforces the essential message of pill testing. Through carefully chosen colours and symbols, the apparel resonates strongly with festival-goers, making the campaign both recognizable and memorable.

Test Your Pills Campaign

A third outcome of my pill testing campaign is the introduction of merchandise for festival-goers. After testing their substances, attendees will receive a tumbler or water bottle, which serves as both an incentive and a tool for promoting preventive measures in festival settings. This water bottle not only emphasizes the importance of staying hydrated but also reinforces the campaign's core message of minimizing the risks associated with drug toxicity wherever possible.

Symbols of Mimmo Cozzolino

‘Symbols of Mimmo Cozzolino’ is an exhibition celebrating the designer Mimmo Cozzolino. One outcome of this project is a series of postcards that serve as both merchandise and memorabilia for attendees while effectively conveying key messages of my exhibit. A central theme is the use of colour to tell stories in subtle yet impactful ways. The clash of red, green, and blue throughout the exhibition and in this instance symbolizes the diverse and contrasting backgrounds that have shaped Cozzolino's work.

Symbols of Mimmo Cozzolino

Another component of the ‘Symbols of Mimmo Cozzolino’ exhibition was the gallery facade banners. This series of five banners hung above the exhibition entrance features key themes that complement my use of colour through symbols and motifs. Heavily influenced by Mimmo Cozzolino's Symbols of Australia, I illustrated some of those symbols across the banners, effectively utilizing colour to enhance their impact.

Symbols of Mimmo Cozzilino

For my exhibition, ‘Symbols of Mimmo Cozzolino’, one essential aspect to explore was wayfinding. In addition to creating didactics and floor stickers, digital wayfinding panels were necessary. Utilizing themes of colour to indirectly reflect the blend of Australianness and Italian heritage in Mimmo Cozzolino's work was a key inspiration for these panels.

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