Lucy Corcoran

Recognised as a finalist in the 2025 Victorian Premier Design Awards, FLOJO is a children’s board game advocating for early, comprehensive and inclusive menstruation education.

Thoroughly researched over 12 weeks and thoughtfully designed as a board game, FLOJO guides children through a playful reimagining of the four phases of the Menstrual Cycle, consolidating learning through hands-on play and meaningful discussions.

FLOJO is accompanied by an extensive teacher resource and instruction manual, equipping teachers and carers with the ability to approach this complex topic with confidence.

Typography, colour and simple visual motifs were selected with legibility, instruction and children’s literacy abilities in mind, as was the mechanics of board game play.

Board game elements are imbued with a deliberate sense of humour and storytelling as a means of reframing menstruation as something to be curiously explored, openly discussed and experienced, rather than merely taught about.

Organ Donation Day (ODD) is a campaign to encourage organ donation registration, recognising both the immense social impact organ donation can have, and the sizeable absence of an informative, affirmative and action-driven campaign in media and culture.

A comprehensive style guide and accompanying application booklet showcase the development of an extensive, inspired and thoughtful identity and celebrates whats possible when this flexible identity is embraced, adopted and professionally executed.

The ODD poster campaign targets the Australian public at times they are idle - that is, when they have 1 minute to spare, to save 7 lives.

Engaging quintessential Australian humour and cheeky illustrations, this application embodies the ODD brand ethos by making organ donation registration digestible, approchable and convenient.

A powerful combination of humour, heart and design, this Activation project saves lives...and looks good while doing it!

Chosen by the Melbourne Cinémathèque for their 2026 campaign identity, my designs encapsulates the importance of ‘place’.

Deconstructing the featured movies into architectural collages affords a reading and viewing experience as full, dynamic and content-driven as a Wednesday night at the Cinémathèque.

You can view these designs on the big screen at ACMI, Fed Square every Wednesday night in 2026.

In the calendar and digital screens, highly contrasting blues and oranges saturate movie stills that are deconstructed and reimagined in whimsical, architectural collages. Each night at the Cinémathèque becomes a physical world to explore, capturing the visionary nature of the Cinémathèque in reintroducing these movies to a modern audience.

Through the consistent application of the vibrant orange ‘ground’, the A1 calendar becomes a map with which readers can explore the creative, avant-garde landscape of the Melbourne Cinémathèque.