Caitlin McNabb

I’m a communication designer who loves travel and how design can shape the way we see and experience the world. I first got into design back in high school because I loved creating things that could influence how people think, while still being fun and a little playful. After spending two years studying travel and tourism, I realised that both passions make the most sense when they come together. Now I focus on branding and design that feels real, enjoyable and rooted in genuine experiences. Looking ahead, I want to keep working in the tourism space, helping travel and hospitality brands build strong visual identities that people feel excited to explore.

Travel Unfiltered

Travel Unfiltered is a campaign that encourages people to travel in a more real and personal way. Instead of chasing picture perfect moments or comparing trips online, it celebrates the small surprises that make travel memorable. The 52 card prompt deck gives travellers simple ideas that spark curiosity, connection and fun, like exploring without a plan or talking to someone new. The visual style is bright and playful, inspired by real adventure and imperfect moments. Travel Unfiltered reminds us that the best stories come from going with the flow and enjoying the journey as it happens.

Alura – The Conscious Cleanser

Alura is a water-activated cleanser designed for travel and refills. Customers choose a 1, 2 or 3 month subscription and get started with a reusable embossed glass jar and refill pouches. The focus was on playful, punchy surface graphics inspired by shells and sea creatures to keep things fun, while the materials reflect a more sustainable future. The pouch is based on a groundedpackaging.co example, while the lid uses recycled plastic to tie back to the ocean theme. The bold type, contrasting colours and stamped textures were all chosen to make this stand out on a shelf or in your skincare bag.

Turn & Learn: A Hands-On Direction Learning Game

Turn & Learn is a playful board game designed to help kids aged 9 to 12 build spatial awareness and confidence in giving and following directions. Players navigate a colourful city map using colour coded direction cards, choosing their own path as they move from place to place. The game includes a teacher resource booklet with learning outcomes, tips and variations to support different levels and classroom needs. With bright illustrations, hidden discoveries and familiar landmarks, Turn & Learn turns navigation skills into a fun and memorable learning experience.

Know Before You Go: Used Car Safety for Young Drivers

Know Before You Go – Used Car Safety is a campaign designed for the NRSPP that encourages young Australians to make safer, more informed decisions when buying a second-hand car. It’s built around the idea that a car is one of the biggest purchases a young person will make, but not everyone knows what to look for. Through fun characters, real stats and easy tips, the campaign makes the safety stuff actually feel accessible. It’s not about being perfect, it’s about helping young drivers feel confident and supported before they hit the road.

Great Ocean Road Rebrand

This project reimagines the Great Ocean Road as a choose your own adventure experience that feels relaxed, curious and full of freedom. It celebrates the way people really travel, taking their time, exploring the little things and enjoying the moment. The new identity uses bold illustrations, coastal colours and friendly typography to capture the energy of the road and the landscapes around it. It is designed to feel welcoming, playful and easy to connect with. Through signage, merchandise, digital elements and real world applications, the brand encourages people to create a journey that feels personal and exciting, no matter where they go.

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