Leah Goldman

‘Stop the Scroll’ is a non-for profit organisation that urges social media users to start reporting hateful comments, videos, and photos. Stop the Scroll uses fun and playful headlines to grab the attention of scrollers, and to educate them about the impacts of hate speech and the importance of reporting.

Brand assets include - a website, street posters, social media tiles, stickers, and a brand guidelines document.

Anyone can find a workout online, but only those with determination will put in the work and get results. Therefore, I created 'Reps', a free fitness app which motivates users to reach their fitness goals through a network of like-minded, determined creators. Reps pushes users to go above and beyond their goals by providing them with inspiring content every day.

Brand assets include - street posters, website, social media tiles, a website, stickers, and business cards.

‘Habitat Heroes’ is a fun, light-hearted game, that teaches children about endangered animals in Australia and how they can help them in their daily lives. The game will foster a dynamic learning environment where empathy, awareness, and environmental -consciousness drive meaningful environmental outcomes, instructing young learners on how they can positively impact struggling species.

This is a fictional campaign for the Melbourne Cinémathèque at ACMI. The project is based on two elements – eyes and colour – which are central to film and film culture. I overlayed familiar stills over each other, which I cropped, edited, and re-coloured to create a vibrant and unique design.