I am presenting a campaign promoting used car safety. Australia is a nation with a thriving used car market. However, the trade in used vehicles carries numerous safety risks. Under the slogan STOP. CHECK. DRIVE, I urge all buyers to thoroughly inspect and understand a vehicle before purchasing it.
Poster
This is a set of A1-sized posters. The content focuses on used car safety. They advise and warn buyers to thoroughly understand the vehicle's condition before purchasing. Each poster details specific inspection items required before buying a used car.
Logo & Wordmark
This is a safety awareness campaign for used cars. Using the slogan “STOP. CHECK. DRIVE,” it urges buyers to thoroughly inspect vehicles before purchasing. This is the logo and wordmark design for the campaign.
Secondary Imagery
My goal in creating these images is to help viewers understand what they need to check before buying a used car.
Icon
Website
This website is an extension of previous work. Its primary purpose is to demonstrate the feasibility of the logo's color scheme, typography, and other elements. Secondly, it clarifies the campaign's content and objectives.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
