James Worsfold

ECO-FILES is a communication design campaign that exposes how greenwashing manipulates trust in “eco-friendly” branding. The series includes posters, stickers, and public activations that reveal the illusion of sustainability used by major corporations. Created using Photoshop, Illustrator, and mixed media textures, the works were designed for both public display and digital presentation, inviting audiences to question what’s real in environmental marketing.

Part of the ECO-FILES: Control Through Illusion campaign, this sticker series translates research on greenwashing into public action. Each sticker highlights a “sign” of deceptive eco-branding, including vague claims, no proof, and future promises. Designed for real-world distribution, the packs encourage people to question environmental marketing. Created using Illustrator, Photoshop, and mixed media textures.

Chill Bills is a playful café brand identity that uses bold colour, quirky illustration, and friendly copywriting to spark joy and nostalgia. This donut box design highlights indulgence and simplicity through bright contrasts and a cheerful mascot. Created in Adobe Illustrator and Photoshop, the packaging shows how humour and design can turn everyday moments into something fun and memorable.

Part of the Chill Bills brand identity, this illustrated coffee cup series brings the café’s relaxed and humorous tone into everyday moments. Each cup features the frog mascot “Bill” alongside bright colour palettes and playful typography, designed to make people smile. Created in Adobe Illustrator and Photoshop, the series extends the café’s signature tagline “Why Not Just Chill?” through bold, character-driven design that celebrates fun, comfort, and community.

Into the Wild is a leather-bound children’s field guide that teaches safety and appreciation for Australian wildlife through playful storytelling and factual illustration. This spread features the Lace Monitor, combining bold vector artwork with clear information panels, maps, and friendly explorer-style tone. Designed for children aged 7–9, the book blends character-driven curiosity with academic accuracy, encouraging young readers to look, learn, and respect native species. Created using Adobe Illustrator, InDesign, and Photoshop.

INTO THE WILD is a children’s field guide designed to teach safety and respect for Australian wildlife through engaging visuals and educational storytelling. This spread focuses on the Great White Shark, using bold illustration, maps, and caution cues to make complex information accessible for readers aged 7–9. The book balances fun explorer-style narration with accurate, research-based facts. Designed and illustrated using Adobe Illustrator, InDesign, and Photoshop.