Eden's practice merges communication design and media to create bold, visually striking work that informs, disrupts, and advocates. Centred on informing and enjoying, her screen-based visuals, branding, and web design explore how messages move through digital and public space, and how design can amplify voices that often go unheard.
Bachelor of Media Communication (Majoring in Media) Bachelor of Design (Majoring in Communication Design)
Sugar
Talk More' Campaign: This first poster is part of a series designed to encourage communication and connection between neighbours. Too often in our fast-moving lives do we forget to turn to the person to our right and enquire about their lives and ask for assistance if needed. This campaign aims to bring back the interconnected nature of 'village-living' where we must work together in order for us all to prosper. In this poster, 'sugar' is both a household good, as well as a little sweet friendly banter; both super essential to social human living.
Wall to wall
Talk More' Campaign: This second poster of the series continues to encourage communication between neighbours; here, referencing apartment living in which living quarters are already positioned wall to wall; sharing walls, why not share a meal too? It aims to invite discussion about how we are often so close to one another, but connection and intimacy still feel so far away. However, we can make active judgments and widen our social circles if we simply try.
Strangers
Talk More' Campaign: Third poster of the series asks the viewer what a stranger really is? And how do you differentiate it from a friend? Is it made through a simple conversation or counted by the number of at-home dinners shared? Most times, the only barrier between stranger and friend is a hello. So, we should all 'Talk More' and turn our cities into communities.
Empty Hands
I.AM.A.I' Campaign: This poster is part of a campaign aimed at informing public audiences about the detrimental impacts of AI on our environment, as well as to our community. In this first poster 'Empty Hands', we aim to remind viewers of their first and most essential tool: hands. In direction and simple, invisible meditation, the poster prompts viewers to feel the weightlessness and possibility of endless creation; simply at the drop of their hands.
Use it & Lose it
I.AM.A.I' Campaign: This second poster aims to invite readers to consider the risks and consequences of AI; this time focusing on the neurodegenerative impact that AI can have when humans aren't exercising and using their brains. Neurons in our brain are prone to deterioration, which can affect our skill, critical thinking and memory; as such, the general public must be made aware.
Pause. Prompt. Protect.
I.AM.A.I' Campaign: This poster is one of the simplest in the series, simply asking users to reflect on what they are asking of AI, and how they personally may be accosted by the experience. In inviting users of AI to pause, prompt and protect; the general consensus is that AI will be used effectively and deliberately. All in order to minimise its environmental impact.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
