Feiyan Xu

This digital poster is part of the “Scroll.less” project. It positions the phone as a mirror of the self and uses a QR code to trigger a short app-based interaction. Viewers can scan to access time statistics, behavioural insights, and small, actionable challenges. The experience is designed to prompt reflection on unconscious scrolling habits—and help reclaim attention from digital distractions.

This is another street poster from the “Scroll.less” project.
By contrasting social scrolling with real-life moments, it draws attention to the precious experiences we miss when we’re locked into our screens, promoting a “scroll less, live more” lifestyle.
Scan to track your time—and start taking it back.

A social media extension of “Scroll.less” that uses challenge cards and interactive posts to build a reflective community—one that shares progress and meaningful actions.

A redesigned cover for I Am Malala, highlighting Malala’s fight for girls’ education. The design elements intentionally contrast flowers with barbed wire to reflect oppression and resilience, while butterflies in motion point toward freedom, hope, and a future beyond restriction.

Ctrl+Mood is an ironic coffee packaging about the illusion of emotional control. Twist the sleeve and the face slides from composed to collapse—exposing the “emotional mask” many wear under social/work pressure. The name fuses keyboard Ctrl with mood; system-style graphics stress the gap between performance and reality.

This typographic poster was designed to promote a live performance of Death of a Salesman at the State Theatre. The winding road beneath a fading sun reflects the protagonist’s pursuit of the American Dream — a journey ending in disillusionment and death. This work explores type as image, combining metaphor, composition, and a restrained colour palette to evoke emotional impact.