Jingfan LIU

This campaign explores the absence of women’s voices in advertising and questions how advertising defines and limits women’s identities. Although women make up half of the population and more than half of consumers, they are still marginalised, simplified, and stereotyped in advertising narratives. Advertising not only sells products, it also shapes how women are presented in society. This project aims to critique these biases and consider how women can be represented truthfully.

This project transforms abstract optics concepts into a clear, engaging board game designed for children aged 9–12. Aligned with the Victorian Curriculum F–10 (Levels 5–6), the game helps students identify sources of light and understand reflection, absorption, and refraction. This project is not just about teaching knowledge, it is about providing a space where children can develop a genuine interest in physics, enjoy cooperative or competitive play, and take autonomy in the game. By combining visual effects and social design elements, the game makes complex concepts accessible and enjoyable.

Global Journey is a Monash travel companion app designed to support students during overseas study trips. It provides a clean, flexible and brandable interface that connects essential services in one place, helping students travel more safely, stay informed, and access the tools they need on-the-go. The app reduces friction by centralising announcements, schedule, and support features, while also offering quick access to translation, navigation, emergency contacts, and uploaded documents. At the same time, Global Journey helps staff by streamlining communication and reporting, reducing manual follow-up, and improving overall management efficiency during the trip.

The topic I chose is ‘Sexual health and what our sexual health training is’. Sexual health is a significant problem, and I think people need to protect themselves and be aware of sexual health.

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Mix Tea is a drink product brand. The new flavour of Milk Bubble Tea and its bold and dynamic design give consumers a new experience. I designed a series of applications for this brand, including a logo, bottle packaging, box packaging, and social media.

This typeface is designed for State Library Victoria, combining classic and modern. I also designed a series of Identity Applications, including cafe menus, coffee cups, invitation letters, location signs, outdoor banners, and staff cards.