Nicole Chew

Ecoplast Initiative is a brand identity that advocates for plastic-free farming and sustainable certification. The Brand Guidelines book is aimed to outline and define the brand's logo, colour palette, typography and applications across digital and print media, including posters, social media, packaging and stationery. The brand communicates transparency and trust, showing how design can inspire awareness and action towards a sustainable future.

Ecoplast Initiative Applications showcases how the brand identity comes to life across real-world touchpoints. From print materials to digital interfaces to product packaging to brand stationary, each design helps to reinforce the brand's identity and message of plastic-free farming and sustainable practices. These applications translate the brand’s clean and minimal aesthetic into tangible experiences to connect consumers, farmers and communities together.

Plastic Isn’t Fantastic is a design research kit developed to explore public attitudes toward plastic in fresh produce and their habits in grocery shopping. The kit includes interactive surveys and visual prompts that helps users reflect on their everyday consumption habits and environmental impact. By collecting insights on awareness, behaviour and values, the survey aims to inform the development of design strategies for reducing plastic waste and fostering more sustainable shopping practices.

Dough Re-Mi is a brand identity project inspired by my memory of my mum baking her traditional Singaporean treats. The design celebrates the warmth and joy of homemade desserts through playful typography, neutral tones and organic shapes to resemble the shapes of dough, making the identity memorable. The project combines the essence of family and culture, turning the act of baking into a story of connection and shared tradition.

The Odd Bunch is a motion design project created for the Little Food Festival, promoting awareness about food waste and the value of “imperfect” produce. The animation follows quirky and misshapen vegetables that celebrate their differences, reminding audiences that every “ugly” food is still perfectly edible. Through memorable characters, cheerful colours and an uplifting narrative, the animation engages young audiences and inspire positive change, encouraging everyone to appreciate all kinds of produce in various shapes and reduce waste in their everyday life.

[View full video here]

What Is Pain is a motion design project that explores the universal experience of pain through a playful animated explainer video. Using a child’s voice for narration, the animation adopts an approachable tone to make the topic more lighthearted. Informed by the client’s, Alfred Health, focus on mental and gastrointestinal health, the video features simple organ characters, bright colours and minimal text to communicate and engage audiences of all ages.

[View full video here]