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An evidence-based guide, using social marketing, to enhance health communication on social media

Who are we?

We are a National Health and Medical Research Council (NHMRC) funded research study incorporating experts from nutrition, social marketing, health promotion and psychology.

Our research hopes to understand how and why young people use social media to talk about their health. We are particularly interested in preventing obesity, so will ask questions around areas relating to obesity. As everyone uses social media differently, we will break people into groups using marketing segmentation based on our findings.

We will be co-designing messages with young people and evaluating what messages work well to disseminate to a larger audience.

We are working closely with organisations who have used social media campaigns previously to learn what worked well and what could be improved from their campaigns.

In partnership with:

Communicating Health is funded by the National Health and Medical Research Council (Grant no: GNT1115496) and is a joint project of Monash University, The University of Queensland, RMIT University and Burnet Institute.

The overarching aims of Communicating Health are to:

  • ​Understand the how young adults, especially Aboriginal young adults, engage and utilise social media in relation to health and healthy eating
  • Improve the effectiveness of social media strategies to motivate, engage and retain young adults, especially Aboriginal young adults, in interventions to reduce the risk of obesity
  • Identify and disseminate effective ways to deliver these social media interventions for the target group

Want to learn more?

We are using the principles of social marketing to understand how health professionals can utilise social media as a platform for engaging and communicating with young adults.

Keep up to date with our latest news and stay connected

  • Monash Lens: Say what now? Speaking young adults’ language when it comes to health

    Blog post featured on Monash University Lens. Monash Lens brings you expert commentary and stories by leading Monash University academics and researchers who are helping to change the world.

    Authors: Ms Annika Molenaar and Dr Tracy McCaffrey

    Discussing published research by the Communicating Health team "Language of Health of Young Australian Adults: A Qualitative Exploration of Perceptions of Health, Wellbeing and Health Promotion via Online Conversations"

Contact us

Get in touch and we'll get back to you as soon as we can. We look forward to hearing from you!

  • Call us on

    (03) 9902 4270

  • Come find us at

    Level 1, 264 Ferntree Gully Road, Notting Hill, Victoria, Australia