Organisation: Monash University European Research Foundation ETS
Principal investigators: Associate Prof David Holmes (Monash University); Dr Lucy Richardson (Monash University);
Funding: European Climate Foundation
Grant number: G-2207-64316
Dates: 1 August 2022 - 31 March 2023
Gauging the pulse of Italian perspectives on climate change, this project aimed to lay the groundwork for targeted communication campaigns promoting effective climate policies and actions. Conducting a comprehensive survey of 2168 Italian adults, from 22 February to 4 March 2023, the study probed into various facets including climate change concern, knowledge, policy perspectives, personal actions, media habits, trusted sources of information, and personal values. By establishing a baseline understanding of Italian attitudes, values, and behaviours towards climate change, the study paved the way for tailored communication strategies.
Findings revealed widespread concern about climate change and a call for urgent action, albeit with a segment still attributing climate change to natural causes. Support for policy measures was robust, underscoring the populace's appetite for proactive measures. While impacts on nature, food, and physical health were acknowledged, awareness gaps existed regarding mental health, employment, and leisure impacts. Financial constraints and knowledge gaps emerged as primary barriers to action. Television and Facebook emerged as dominant news sources, with trust placed in university scientists, farmers, healthcare professionals, and emergency services. Benevolence, universalism, and self-direction emerged as prevalent values across the population.
Armed with these insights, the project set the stage for effective climate communication interventions tailored to Italian audiences, fostering informed action and engagement.
This project produced the following report of key findings:
Richardson, L. M. (2023). Thinking Climate: A Snapshot of Italian Views on Climate Change, Monash Climate Change Communication Research Hub. doi:10.26180/22406428
