Maddie Seamer

Creating Safer Spaces is a campaign designed to shine light on the lack of design consideration in public transport spaces. The intention of the campaign is to evoke frustration, anger, and urgency from the Melbourne public to create safer
transport spaces for all.

The campaign played on the game “I Spy” with a focus on lack of design consideration gone
into design features. The playful nature of the campaign grabs the attention of the Melbourne public then promotes deeper thinking into everyone’s safety in and around train stations.

The supporting outcomes act as a device for the public to provide feedback and suggestions to improve safety within train stations. The pamphlet and drop box are available at stations for individuals to fill out in their idle time.

The app allows individuals to take a photo and submit to the council. These could include things as like broken lights, covered pathways etc. creating a platform full of recommendations and feedback.

The Brighter The Better is a hypothetical exhibition at the State Library Victoria, which celebrates the creative process of iconic Australian artist, Ken Done. The name has been derived from Done’s playful exploration of colour. His bright playful artwork has allowed him to communicate with large target audience and consequently, his bright, colourful artwork has made it’s way into many homes across the globe.

Done has inspired other artists to become anti-rules and more adventurous within their work. As such, the exhibition explores Ken Done’s brightest and most colourful collections with the aim of evoking emotions through colour and inspiring all, young and old.

Watching Things Grow was a project that aimed to activate the problem solving impulse of the brain by presenting information in an accessible manner to a younger audience. The final outcome was limited to a maximum of 3 colours (with tints, shades and tones permitted).

My aim was to teach and inspire young individuals about the nature of growing things. The topic is practical, educational and can be used throughout their entire life. As shown throughout the cards, there are a variety of activities children can be involved in, such as planting, mulching, weeding and cooking hence appeals to a range of individuals.