Baoyi Huang

As a designer, I am driven by curiosity about how design influences and transforms our world. I believe creative solutions can meaningfully impact lives. Passionate about motion graphics, illustrations, and print design, I strive to create compelling advertisements and typography. My activation campaign, "UNLABEL YOURSELF: BE 100% YOU," along with my motion teaser reel, showcase my commitment to fostering personal transformation and social impact through design. I aim to refine my skills and create innovative, engaging visual experiences. Watch my teaser reel in the top left corner.

UNLABEL YOURSELF Street Sign

This street sign encourages self-acceptance and individuality, inviting busy people to pause and embrace their uniqueness. Through phrases like “Unlabel yourself: be 100% you” and “Give yourself a break, let it go,” it addresses the lack of self-confidence and conformity found in my research on societal homogenization. The campaign aims to create a reflective space, fostering a deeper connection with one’s true self.

UNLABEL YOURSELF Promotional Poster

This bold, vibrant poster challenges societal labels and celebrates individuality. Designed for city billboards, the poster uses a striking combination of illustration and typography to grab attention and inspire confidence.
My goal was to create a striking visual that feels both bold and welcoming, encouraging people to break free from societal norms and embrace their unique identities. The message is clear: challenge stereotypes and celebrate being true to oneself every day.

UNLABEL YOURSELF: Signage Card Series

This card series complements the promotional posters, guiding participants through self-discovery with four themed activities that support the campaign's message of personal growth. Each card is thoughtfully crafted to keep participants engaged and reinforce self-acceptance.

UNLABEL YOURSELF Interactive Card Series

This card set features round cards with daily prompts encouraging self-discovery. Simple, creative illustrations and typography help participants build self-confidence and trust while fostering a meaningful shift in self-awareness.

UNLABEL YOURSELF Guide Dice

This interactive guide unfolds into a foldable dice, offering daily prompts for building self-confidence. By tossing the dice, participants receive random insights that inspire personal growth. The folding process itself serves as a moment of reflection, guiding participants from “good” to “great” and encouraging them to embrace their true selves.

Motion Teaser Reel

This motion teaser reel is an educational and guiding animated preview focused on pressing social issues, encouraging and urging individuals to take action.
Aim to address these societal challenges and inspire positive change.
drive.google.com/file/d/1Dr2hVOnwuKxsYbZ5rUS3FIm0qlfFbYhd...

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