Dam Minh Ngoc Nguyen

"Design is not a thing you do. It’s a way of life." – Alan Fletcher.

It’s a mindset woven into how I see the world and solve problems. I believe good design can simplify complexity, enhance accessibility, and connect emotionally. Inspired by my Vietnamese culture and art, I strive to create designs that resonate and clarify. My approach is grounded in thoughtful research and user experience, transforming ideas into visually engaging, understandable content. Beyond design, I find joy in exhibitions and exploring creative mediums.

Let’s connect and explore how design can make a difference!

IT ISN’T YOUR FAULT - Brand Identity

“It’s Not Your Fault” is a campaign supporting adults who were victims of childhood abuse. Using a comforting, childlike design with soft colors and hand-drawn shapes, it evokes a sense of safety and nostalgia. The materials include a board game, diary, and posters, encouraging self-reflection and healing, creating a safe space for participants to reconnect with their inner child and explore emotions. The goal is to raise awareness, foster empathy, and support individuals on their journey toward self-acceptance and resilience.

IT ISN’T YOUR FAULT - Diary

The diary in the “It’s Not Your Fault” campaign supports personal reflection for adults who were victims of childhood abuse. With gentle, childlike prompts, it encourages users to explore memories, acknowledge emotions, and connect with their inner child. Offering a private, safe space, the diary allows individuals to process experiences at their own pace, promoting healing, self-acceptance, and emotional understanding.

IT ISN’T YOUR FAULT - Card Packaging

The card packaging for the “It’s Not Your Fault” campaign is designed to create an inviting and comforting experience. Featuring soft, pastel colors and childlike, hand-drawn elements, the packaging reflects themes of healing and self-discovery. Each of the three decks—Memory, Acknowledgment, and Emotion—is distinguished by its own color and icon, allowing easy recognition while staying visually cohesive.

IT ISN’T YOUR FAULT - Prompt Cards

The prompt cards in the “It’s Not Your Fault” campaign help adults who were victims of childhood abuse engage in self-reflection. Each deck—Memory, Acknowledgment, and Emotion—guides participants to recall past events, understand their present impact, and explore emotions. Open-ended prompts provide a safe structure for processing thoughts and feelings, fostering self-discovery and healing. By encouraging honest reflection, the cards support self-acceptance, resilience, and personal growth.

IT ISN’T YOUR FAULT - Posters

These posters from the “It’s Not Your Fault” campaign support adults affected by childhood abuse. Using comforting visuals and affirming messages like “What happened wasn’t your fault,” they encourage self-acceptance and remind viewers they’re not alone. The posters also promote the campaign’s board game, inviting healing through shared reflection and connection.

MẮM MẮM - Branding

"Mắm Mắm" is a Vietnamese food-inspired branding project with a black-and-white logo featuring elements of street dining, like vendor chairs, chopsticks, and bowls. The custom typeface resembles these chairs, while the accent on "ắ" is a bowl with chopsticks. This simple, meaningful design captures Vietnamese culture in a modern, versatile style for print and digital use.

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