Joshua Wong

Hey you there! Thanks for having a look at my work. Creating visual languages and identities is a huge part of my passion for design. I love translating meaningful ideas, concepts and purpose statements into visuals with high impact. I believe strong vision is the key to successful design.

I am a deeply curious person at heart, always seeking to look beyond the surface of reality. My activation campaign was an opprtunity for me to do just that. A probe into my deepest curiosities about the human condition. I believe design is a powerful tool to expose, challenge and ultimately bring about change to a world in desperate need of healing.

Purge Your Poison – Publication Front Page

A purpose statement publication for those with a deeper curiosity for the campaign. Anyone drawn into deeper thought and reflection by their initial impression of “Purge Your Poison” can access this short publication online via QR code on campaign posters and stickers. The purpose of this publication is to guide viewers into a journey of reflection on the human condition and question the state of our existence. Is there a deeper root to the brokenness we see around us?

Purge Your Poison – Campaign Stickers

Campaign promotional stickers placed in public spaces like telephone poles, poster walls, light posts etc. They serve to catalyse the campaign and generate awareness. Scanning the QR code leads to a digital version of the purpose publication, creating wider engagement with the campaign.

Purge Your Poison - Poster Series

Series of campaign posters aiming to encourage deeper personal reflection towards the general state of modern life in western first world nations. These posters implore viewers to dig a layer deeper into the human condition and question: What’s the root?

Purge Your Poison - Poster Series

Additional campaign posters that provide a framework for deeper reflection. The messages are deliberately loud and provocative, challenging the viewer to shift their thinking for just a moment of their day. It is an invitation to step outside the busy rhthyms of life and ponder a deeper root to the brokenness we see around us.

CYDA Brand Guidelines

Brand guidelines for CYDA (Children and Young People with Disability Australia), the peak non-for-profit organisation promoting equal opportunity and full inclusion for children and young people with disability (0-25 years) across Australia. The new identity represents the brand’s commitment to seeing young people with disability in Australia empowered, included, supported and equal. The rules outlined in this document ensure consistency across the organisation’s various communication streams. The brand visuals is driven by the organisation’s strong vision and mission to see young people flourish and have equal opportunity in Australia.

CYDA Brand Collateral

A social media (instagram) post series example of the new CYDA brand identity. It is bold, confident and inclusive. The marriage of a strong typographic identity with diverse, informal imagery form an overall brand that exudes professionalism, expertise and a nuanced understanding of their target audience (people aged 0-25).

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