Oliver McCrabb

The event poster’s purpose is to advertise the not for profit gender awareness event 'More Than Gender' and its central idea. In each of the four posters, each word and photo attempts to represent either a masculine, feminine or queer gender association. In such the design contains a series of mis matching gender appearances (represented as photos) and behaviours/feelings (represented as adjectives from my Design Research Kit) to bring into question the concept of non-binary and rejecting fixed gender social norms, thus people are ‘More Than Gender’.

The animated billboard’s purpose is to advertise the not for profit gender awareness event and its central idea. Here the photos shift as the words are fixed. Therefore it presents the idea that; one does not have to appear a certain way that aligns with a certain behaviour/feeling and vice versa. On top of this; one could align with as many or as little appearances and behaviours as they intend. Hence rejecting the idea of fixed gender social norms.

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The website is the central design outcome for the not for profit campaign More Than Gender which aims to increasing awareness of all gender identities. Here you’ll find an about, merchandise, schedule and get tickets page helping users complete tasks and/or find appropriate information.

The websites is designed and animated with a central theme of a spectrum where buttons and pages are of different colours. In such it hopes to present the central idea of the campaign which is that gender is not fixed.

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The merchandise presents the common pronouns; ‘he’, ‘she’ ‘they, ’we and ‘I’, implying each is ‘More [complex] Than Gender’. in doing so the merchandise offers a fill in the blank section allowing people to own their own identity that looks beyond their gender category.

The results and words from the design research kit directly influenced the chosen words and concepts in the ‘More Than Gender’ campaign. Participants were instructed to match their perception of different gender identities to a series of songs, behaviours, paintings and their own drawings. Presented as a card matching game with no right or wrong answers it allowed people to use play as radical design. Results showed harmful bias, stereotypes and anchored opinions, hence influencing a sensitiveness, empowering and non-attacking approach to my campaign.