Jasper Kidman

Hey there, my name is Jasper, and I am a graphic designer and software developer. I specialise in brand development, identity design, publications, print, and full-stack web development, and I try to dabble in learning anything I can get my hands on.

Exploring new ways to communicate is something I find myself thinking about more and more, as do the people around me. I have a knack for naturally filling the room with good conversation; if I'm not designing, I'm fiddling around with any old tech I can find and listening to a vinyl record.

WHY NOT — Interactive Website for Male Birth Control Pill Awareness

WHY NOT aims to explore and desensitise the stigma associated with the new development of the new male contraceptive pill. The main outcome is that this website is interactive and coded by me. I utilised many different resources, and I created this interactive website that guides users on a journey to question their understanding.

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WHY NOT — Male Birth Control Pill Awareness

The WHY NOT identity is supported by multiple different outcomes, such as posters, social media and stickers. These designs guide users to the website. The campaign is built both digitally and physically to engage a younger audience.

Evade The Breakdown — Electric Long-haul Truck Fire Safety

Evade The Breakdown collaborates with the NRSPP to create an identity and raise awareness of electric long-haul vehicle truck fires. The identity not only shows a visual breakdown of how components work but also lays it out in a technical manner. This simple isometric design makes it easy to perceive for pedestrians and truck drivers.

Evade The Breakdown — Electric Long-haul Truck Fire Safety

A part of the brief was the prospectus, a business document to provide insight to stakeholders. The final publication is designed to make the information easy to digest whilst maintaining a clear structure.

Uneven Footing — A game built to teach Equality

Uneven footing is a game I developed for 9–12-year-olds that introduces a younger audience to the concept of inequality. The game was built on six weeks of research that laid the groundwork for understanding the best approach to teaching young audiences. Through role-play, the kids engage in different scenarios that aim to deepen their understanding of the quality in a quantified, unbiased manner.

This project involved publication design, package design, 3D printing, playtesting and a lot of imagination.

Cultured & Co — Corporate Identity for Lab-grown Meats

Cultured & Co. is an identity built for lab-grown meats. The twist of the identity is to blur the lines between quality and sustainability, providing a pleasurable experience that yields better results. This brand not only advanced my development in identity design, but also prompted me to question the message I wanted to convey to the audience.

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