Education

• Master of Communications and Media Studies, Monash University - 2024
• Bachelor of Media Communication, Monash University  - 2022
• Diploma of Arts, Monash University  - 2019

What drew you to Monash and to communications as a field of study? How did your undergraduate experience influence your decision to continue with postgraduate study?

I was first drawn to communications simply because it interested me more than anything else. When researching universities, Monash University stood out immediately. It has a strong reputation in China, especially in media and communications. Melbourne also appealed to me as a vibrant, multicultural city known for its food culture, beaches, and lifestyle. It felt like the perfect environment for both study and personal growth and offered a strong international learning experience.

My undergraduate experience at Monash was honestly very rewarding. I’m driven by personal interest and hand-on learning. Monash’s balance of academic research and practical learning in the communications program inspired me to continue into postgraduate study.

What are the top skills you developed that you continue to use in your work today?

The most important skills I still use are: Firstly, a strong visual sense. I learned that communication isn’t only about writing — it’s also about creating content people enjoy looking at and engaging with

Secondly, creative production skills. From Canva to broader design principles, I learned how to turn messages into compelling visual content.

These skills are essential in my current role producing official government materials and social media content.

Can you share a unit, project or assessment during your studies that influenced how you work in a professional setting?

Many of my Monash projects influence how I work today.

Leadership in Intercultural Environments taught me to understand others’ perspectives before giving advice. Listening first builds trust and stronger teamwork.

Campaigns, Advocacy and Change gave me practical tools like market research, SWOT analysis and SMART goals that I now use in investment promotion and marketing.

I worked on several sustainability‑focused projects in the City of Monash, including water recycling and sustainable transport. These taught me how to turn ideas into real, workable solutions.

The Monash Media Lab gave me hands‑on experience with filming, editing and PR software. These technical skills are now part of my daily work.

How did internships or practical experiences enhance your career skills?

A highlight of my postgraduate studies was the industry experience project. I interned with Monash’s International Marketing team for three months. As an international student entering an Australian workplace for the first time, I felt genuinely supported.

The internship let me put theory into practice: running events, working with overseas agents, producing videos and photography, and sharing updated recruitment information. I also built global connections that still help me today.

During semester breaks, I interned with Hartway Enterprise, a media company in Nanjing. At the same time, I worked as a resident singer at a well‑known music entertainment venue, appeared in a documentary and short films, and released my first single Roll Me Twice. I’ve always been drawn to creative work. When I find something I enjoy and do well, I commit fully.

Tell us about your role and how did your studies prepare you?

I’m currently a Brand Marketing Specialist at Singapore‑Nanjing Eco Hi‑Tech Island. I recently completed a major project: a 110,000‑square‑metre sustainable sports park located 10 minutes from the CBD. The aim was to turn unused land into a community‑centred, environmentally conscious space, using movable and recyclable materials wherever possible.

My work covers everything from investment promotion and marketing campaigns to operations after launch. It’s a broad role that requires strategic thinking and hands‑on execution. My Monash experience from group projects and creative production to sustainability and stakeholder engagement, prepared me well for this.

How has your degree supported your career development?

My degree taught me that good communication starts with understanding people’s needs before offering solutions. This mindset is crucial in my work with stakeholders, community members and government departments.

I now produce official content for Nanjing district publications that reach millions of readers, and I create storytelling‑based campaigns featuring real park users. My training in interviewing, filming, editing and content planning helps me craft narratives that capture attention from the first few seconds. Communication is ultimately about connection, and that has shaped my career.

In your opinion, why are Arts, Humanities and Social Sciences important for society today?

As societies move beyond basic material needs, people start looking for emotional meaning and deeper understanding. Arts, Humanities and Social Sciences help with that. The arts offer cultural and emotional expression, while the humanities and social sciences help us understand human behaviour and social change.

In an age shaped by AI and technology, these fields help us make sense of ourselves and the world.

What advice would you give to current students considering a postgraduate communications degree at Monash?

Monash’s Communications programs offer an excellent balance of academic depth with real industry and practical experience, allowing you to tailor them to your goals. The alumni network is incredibly strong - you’ll be joining a global community.

My advice is simple: Set clear goals, gain as much practical experience as you can, attend every class and don’t be afraid to engage with your lecturers. They’re always supportive and welcome diverse perspectives.

Published in April 2026