MADA: Visual analysis

The essence of visual analysis

Visual analysis increases your understanding of how visual material communicates and functions, whether it generates meaning, elicits emotion or creates a mood. Visual analysis can be applied to any visual material including art, design and architecture.

Visual analysis identifies and explores characteristics of example material and relationships within the context in which they were produced and encountered. The purpose of visual analysis is to make an argument based on visual evidence. There are three parts to writing a visual analysis:

  1. identify, describe and analyse the visual material
  2. situate the visual material in its context
  3. interpret and respond to the content of the visual material