Build an impactful poster

A poster presentation is a way to communicate your research or your understanding of a topic in a concise and visually engaging format.

A poster presentation usually includes two elements:

  • a poster
  • a brief verbal explanation of the poster content or topic (often less than 5 minutes).

Your poster will generally be placed alongside other students' posters on a wall or an online platform, where audience members can view it. In some poster presentations, you may also have an opportunity to answer questions from the audience (typically academic staff or other students).

To be successful, make sure you develop your poster content carefully, design the poster to engage and inform your viewer, and present your ideas effectively.


Your poster presentation will need to meet the specific assessment task requirements and the expectations of your subject area. Make sure you read the instructions carefully to understand the task. Consider:

  • Do the instructions indicate the purpose of the poster?
  • What is the poster expected to achieve, and does it need to meet any specific requirements?

Answering these questions will clarify your purpose.

Three steps to building an impactful poster