Mereo

Mereo addresses the problem of incohesive operations and disorganised communities that result in unfulfilling event experiences for true fans. Traditional ticketing systems focus on value extraction and suffer from UX friction, while resellers and bots distort ticket value, leaving genuine fans unrewarded.

Mereo offers a social platform where fans earn benefits based on their reputation. The platform uses NFT tickets that transform dynamically with fan engagement, recognizing and rewarding actions. It includes a recognition infrastructure to track user actions on-chain, accept payments, and run a creator economy, as well as an insights engine to leverage first-party data for better decision-making.

Mereo helps event organisers achieve greater profit margins by providing unique insights into event attendees for securing sponsorships, gamifying event experiences to boost merchandise and F&B sales, and enhancing community engagement to drive ticket sales. By optimising marketing spend through community actions, organisers gain a holistic understanding of their attendees, improving overall event experiences.

Mereo website:  mereo.xyz